What is 301 Redirect?
A web server notifies a browser with the HTTP status code 301. A 301 indicates a permanent redirect from one URL to another, which means that whenever a user requests the old URL, they will be automatically redirected to the new URL.
A 301 redirect simply informs the browser that “This page has relocated permanently. We won’t be shifting it back; this is a new position. The browser then answers, saying, “Sure thing! The user will be sent there immediately.
When to use 301 Redirect?
There are various instances where a 301 redirect is used. Let’s examine a few of the main causes.
01. Moving a Page to a New URL Permanently
There are times when you will need to modify a website page’s URL. It can be necessary to update a product name if it has slightly changed. When the URL is changed, you need to make a 301 redirection of the old URL to the new URL.
02. Removal of Site Pages
When deleting a page from your website, there is frequent confusion about what the best practices recommend. You may choose to leave it as it is and the old URL will show users a 404 error, or you may choose to add a 301 redirection to any related page.
03. Moving Your Website to a New Host
For instance, they might be switching from a.com TLD to a.co.uk country-code TLD or changing their brand and need a new domain. You must add a 301 redirection so that all the backlinks and the domain authority are passed to the new domain.
04. Changing from HTTP to HTTPS
To ensure that Google properly crawls the new protocol and that users are directed to the correct page rather than a 404 when you change your URLs from HTTP to HTTPS, you must use a 301 redirect.
Why to use 301 Redirect?
01. A users request a server for a URL
Understanding what happens when a customer makes the initial URL request is the first step in comprehending how a 301 redirect functions.
02. Serving response
The server starts preserving the URL as soon as the client requests it, according to 301 redirection SEO.
03. A new request is made by the client.
The client then asks for the content’s new location after being notified of the relocation.
How does 301 redirect affect SEO?
- When you include particular keywords in your URL and content, it attracts traffic in accordance with your SEO rankings.
- A 301 redirect that contains keywords unrelated to your current content or URL and moves your Web page to a new one affects your SEO rankings and makes it challenging for users to access your new website.
- Use as many of the target keywords that were used to bring visitors to your old Web page as possible to maintain SEO rankings.