MailerLite Profile, Top Features, User Reviews


A comprehensive email marketing platform with comprehensive email automation, website and landing page builder. Know more.

MailerLite Company Details

Co Name: MailerLite
Employees: 101-250
HQ: California, United States
Est Year: 2010

What is MailerLite?

MailerLite is an email marketing solution built on the cloud. Email automation, subscriber list management, campaign reporting, and outcome monitoring are important aspects. With the aid of the solution, users can create newsletter-style email campaigns.

By including text, images, videos, and social network links, users using drag-and-drop editors can design and create content. Create and upload subscriber lists in CSV, TXT, and Excel formats are possible with subscriber management services. 

Additionally, MailerLite aids customers in creating custom email addresses, dates, and times for their workflows. Users can regularly check the status of their workflows thanks to the solution. Monthly and annual subscriptions are available.

Let’s get into details of MailerLite

MailerLite Demo & Screenshots

MailerLite Top Features

Drag and drop email editor
Contact list management
Lead generation forms
Email Marketing Automation
Website & landing page builder
Website & landing page builder
Paid newsletter subscriptions
eCommerce store integration
Reports and Analytics
24/7 Expert support

MailerLite Company Profile

MailerLite is a Vilnius-based company that was established in 2010. (Lithuania). Initially, MailerLite was a web design and development company. After developing websites for a while, MailerLite shifted its focus to email marketing, and today its goal is to create Email Marketing Software for Small Businesses. More than 130 designers, developers, writers, presenters, photographers, surfers, chess players, globetrotters, dreamers, and truly wonderful individuals make up the MailerLite team today.
Est. Year: 2010
Employees: 101-250
HQ: California, United States
No data was found

MailerLite Pricing

MailerLite offers you a completely free plan for up to 1000 subscribers and you can send 12,000 emails in a month. If you need all the premium features and options, you have 3 plans to choose from. The price mentioned below is for up to 1000 subscribers and yearly billing.
No data was found

MailerLite Competitor Price Comparison

Quick price comparison with the related products to help to make a better decision.

Product NameFree PlanMin PriceMax PriceSJ SCORE
Gist Yes$19/Month$128/Month92

MailerLite Details

MailerLite is a newbie-friendly email marketing platform with a comprehensive solution for starting and growing your online business.

Alon with email marketing solutions, MailerLite offers website builder, landing page builder, and more.

Here are some of the important features and benefits of MailerLite.

Drag and Drop Email Campaign Editor

MailerLite comes with a user-friendly drag-and-drop email campaign builder to make the process easier for the users.

It comes with a number of content elements that you can add to your email newsletter to make it look professional (such as video, testimonials, image carousels, quizzes, etc.). You can also make your emails perfectly tailored by using dynamic content.

The editor also gives you the option to personalize the newsletter for your subscribers by adding their surname, location, and other details.

MailerLite Email Editor

Subscriber Management

You can collect subscribers using the lead generation form builder offered by MailerLite and manage all your subscribers effectively within the platform.

With MailerLite, you can create two different types of lists: segments and groups to keep your subscribers well organized.

It gives you the option to edit each subscriber profile based on your need. It will also keep optimizing your email list and remove the inactive members so that you only have a highly engaging set of subscribers.

MailerLite Subscriber Management

MailerLite Email Automation

When it comes to any kind of marketing automation is very important these days. MailerLite understands this and offers you an amazing email automation option to guide your subscribers through a perfect email journey to understand your offering in a better way.

You can set up a perfect email workflow to reach the right audience at the right time. It gives you the option to trigger the right email based on user activity to increase conversion.

It can perform multiple action-based or event-based email workflows, such as.

  • When a subscriber joins a group
  • When a subscriber completes a form
  • When a subscriber clicks a link
  • Updated field
  • The anniversary of a date
  • The exact match of a date
MailerLite Email Automation

Better eCommerce Conversion With Automation

If you are managing any eCommerce business, you can integrate it with MailerLite and make sure that your users receive the right email at the right time.

It can help you to reduce cart abandonment and help you increase overall conversion. You can set an order confirmation email, use it for cross-selling based on the category of their purchase, and more.

MailerLite can integrate perfectly with platforms like Shopify, WooCommerce, BigCommerce, Stripe, Magento, and a number of other eCommerce platforms.

MailerLite eCommerce Integration

MailerLite Deliverability

The twice-yearly testing shows that MailerLite regularly has high deliverability. This is obviously a subject MailerLite takes very seriously, as evidenced by the average score of 97% (based on our most recent three testing sessions).

One thing to keep in mind, though, is that the ratio of emails that get in Gmail's main inbox as opposed to the Promotions tab is roughly 20:80.

Create a free website

If you need a website to promote your products or services, MailerLite offers you a very simple and free drag-and-drop website-building solution to create your website.

You can use this website builder to create all different kinds of websites, be it a blog, personal website, or online store.

MailerLite Website Builder

Landing Page Builder

With its 200+ incredibly attractive templates, MailerLite definitely shines in this area. You can design a whole website using their website builder, or you can host your landing pages on MailerLite's servers or on your own domain.

It feels rational and is quite simple to use because you designed it exactly the same way as the newsletter.

MailerLite Landing Page Builder

Use Own Domain

When you create a landing page using MailerLite, it creates a free URL with MailerLite domain. You have the option to add your own domain to make your page look more professional.

Tools to Increase Sales

MailerLite gives you the widgets to create urgency on your landing pages so that you can increase the number of sales using a countdown timer and other urgency marketing elements.

MailerLite Landing Page Elements

Ready Templates

MailerLite offers you a collection of ready templates for your email newsletters, landing pages, and websites. You have the freedom to edit the templates and make them perfect as per your need.

You can browse through the categories to find the perfect template for your newsletter or your website.

Email Newsletter Templates

MailerLite Email Newsletter Templates

Landing Page Templates

Similar to newsletter templates, you can find the perfect template based on your need while designing your landing page.

MailerLite Landing Page Templates

Show More

Frequently Asked Questions

Q1. What is MailerLite?
MailerLite is a popular email marketing platform with comprehensive email automation features. Along with that, it offers a website builder, Landing page builder, etc.
Q2. Is MailerLite Free to Use?
MailerLite offers a completely free plan along with premium plans. It gives you the option to manage up to 1000 subscribers in the free plan.
Q3. What Kind of Site Can I Build With the MailerLite Website Builder?
You can create all different types of websites using the MailerLite drag-and-drop website builder. You also get access to a large collection of ready templates.
Q4. Can I Use My Own Domain Name?
Yes, you can use your own domain name when you create your website or landing page using MailerLite.
Q5. Is MailerLite Good for eCommerce Platforms?
Yes, MailerLite can be perfectly integrated with popular eCommerce platforms such as Shopify, WooCommerce, BigCommerce, etc.

Top MailerLite Alternatives & Competitors

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Mailjet is an email marketing solution that offers the option to design professional-looking email campaigns. It comes with ready-design templates and an easy campaign builder. Mailjet is a midmarket solution that offers just enough functionality to be practical but not enough to set it apart. It cannot compete with the market leaders due to its...

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Gist is a cloud-based help desk & communication software that enables small to large businesses to handle customer inquiries and improve lead communication. It offers comprehensive CRM, email marketing, marketing automation, a knowledge base, and a number of other features. The use of different tags in Gist enables marketing teams to highlight particular messages from...

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