Wix is one of the most popular and widely used website builders that you can use to design all kinds of websites.
It is good for eCommerce sites, portfolio sites, any design-related website as well as businesses like restaurants and others.
Wix is used by over 200 million users from across the world. One of the primary reasons why Wix is so popular among its user is the simplicity of the platform and how easy it is to create a website even for a complete newbie.
Let’s have a look at some of the important features of Wix.
Intuitive Wix Builder
Wix comes with a user-friendly website builder making it very simple for users to design a completely custom layout without any coding.
The responsive and mobile-friendly design will make your site accessible through any device. You can completely customize every aspect of the design to be perfect on all devices.

Wix ADI
Wix also offers you Artificial Design Intelligence option to build your website. If you don’t want to use the website builder to create your website, you can simply select the Wix ADI option.
All you need to do is to answer a few questions about the kind of website you want to create and the system will do the rest to make your website ready.
800+ Professional Templates
Wix supports over 800 professional templates giving you plenty of options to lay a solid foundation for your website. In addition, all the templates are fully customizable.
If you wish to create your online store on the Wix platform, it comes with plenty of design options to select from for your eCommerce business.
It also offers you a number of templates created for landing pages, portfolios, personal websites, and all different niches.
Additionally, its built-in mobile editor is helpful to ensure that the online store looks great on all devices.

All-in-One Wix eCommerce Platform
Wix is one of the most popular platforms to create an eCommerce website. It comes with all the features and options that you may need for your eCommerce business.
Wix offers over 500 ready design templates for eCommerce sites. You can choose a template that is close to your need and customize it using the simple website builder.

Here are simple 7-step processes explained by Wix to create your eCommerce store.
- Sign up or log in to your Wix account.
- Choose from 500+ designer-made online store templates.
- Customize every aspect of your store’s unique design.
- Add products to your store.
- Set up payment methods and shipping.
- Choose or connect a custom domain.
- Publish your online store and start selling.
Unique Store Designs by Wix
The designs offered by Wix are modern and mobile-friendly. Your eCommerce site will look great on all devices.

Streamlined, Secure Checkout & 70+ Payment Gateways
For any online store, it is vital to ensure that all online transactions take place securely. Wix ensures it through with a free 256-bit SSL certificate and end-to-end encryption.
It supports debit/credit card payment and provides users with more than 70+ secure payment gateways, including Square, Stripe, and PayPal.
Additional features like automated sales tax, currency converter, express checkout, and custom shipping rates are handy to ensure that the eCommerce store’s financial aspect is taken care of.

Product Catalog and Store Management
A correct product presentation is essential to ensure customers buy the products. You can use Wix to show different product variants based on the following:
- Colors
- Material
- Sizes
Similarly, you can organize the products based on sales, style and category parameters. Finally, you can use the product imagery feature to build trust with potential customers by showcasing high-resolution pictures and videos.
Wix further supports built-in SEO tools with an actionable setup plan to optimize the online store for search engines.
What’s more? You can add up to 50,000 products on your websites through Wix.

eCommerce Analytics
You can use the powerful Wix eCommerce analytic tools to make an informed decision regarding your online store. Wix houses an integrated analytics dashboard complimented with a professional report.
You can use the data available to analyze your
- Revenue
- Marketing campaigns
- Customer base
- Top-selling products
- Site visits
- Sales
Further, you can customize the business reports to read what matters most. All the reports available on Wix are available for export as CSV files.
Advanced Marketing Tools
You can use the numerous marketing tools available on Wix to increase the exposure of your eCommerce website. We have already pointed out that Wix comes with built-in SEO tools.
In addition, you can use Wix to market your online store through the following:
- Facebook and Instagram ads
- Social posts
- Discount codes
- Product reviews
The platform houses many email templates too, which you can use for email marketing campaigns tailored to your brands.

Wix Mobile App
Wix makes it convenient for website owners to manage the website on the go with the mobile app. No matter what kind of site you have created, be it an eCommerce store, blog, or business listing site, you can always have a track of what is happing through the Wix app.
You will have access to analytics in real-time, and you can manage customer queries, live-chat with visitors, and more.

Wix Service Business Website
Like an eCommerce website, you can use Wix to create a complete service provider website. No matter what kind of service you are offering, you will have all the important features that you may need on Wix.
Here are a few things that you can do with Wix.
- Group Sessions & Appointment Scheduler
- Sell Services
- Calendar Management
- Secure Payment Solutions
- Memberships & Packages
- Staff Management
- Client Management
- Reports & Analytics

Wix Advantage
Wix is a simple and user-friendly platform to create all kinds of websites. And it offers custom features that are suitable for every kind of website.
Even if you want to create a simple blog, you will be able to create content with convenience and optimize it with the built-in SEO features.
Overall, Wix is a platform you must explore.