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11 Best SEO Software 2022

A comprehensive collection of best SEO software with a detailed guide to help you select the best option for your website. SEO is the most important aspect when it comes to online business to grow free organic traffic from search engines. The SEO tools that we have listed in this article will help you to make the process of optimizing your content easier.

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Top SEO Software

  Semrush
  Surfer SEO
  Serpstat
  Moz
  Ahrefs
Products
Free Version
Free Trial
Starting Price
$27$127
Pricing Model
Discount Offer
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kwfinder-logo

KWFinder

93%

SJ SCORE

Free Version
No
Minimum Price
$29.90/Month
Maximum Price
$89.90/Month

KWFinder is one of the most popular and widely used keyword research software with over 2.5 billion keywords in the database. You can do detailed keyword research be it for local businesses or global businesses to find the low competition long tail keywords that are relatively easy to rank for. It offers you some very handy data such as related keywords, search volume, ranking difficulty, and more.

Pros
  • Free trial option for up to 10 days
  • 2.5 B related keywords
  • 100 M competitor keywords
  • 52k supported locations
  • Comprehensive local keyword research
  • Competitors keyword analysis
Cons
  • Lacks premium consulting and integration services
  • Does not support multi-tabbed keyword research
  • No SERPChecker customization
KWFinder Rating:
User satisfaction, usability, top features and other rating for KWFinder
Ease of Use
0%
Features
0%
Value for Money
0%
Support
0%
WebCEO Logo

WebCEO

91.5%

SJ SCORE

Free Version
No
Minimum Price
$33/Month
Maximum Price
$251/Month

WebCEO is a comprehensive SEO analysis software with 23 very handy tools. It is good for individuals as well as marketing agencies. It offers you tools to do detailed keyword research, backlink analysis, comprehensive site audit, and traffic analysis. It also offers you an SEO content assistant that will look through the top-ranking pages for a keyword and suggest ideas to incorporate within your content.

Pros
  • Complete backlink analysis
  • Accurate keyword rank tracking
  • Automatic report emailing
  • Top-notch keyword research
  • SEO content assistant
  • Constant email alerts
  • Dedicated technical support team
Cons
  • Limited keyword data
  • Lacks tutorial
  • relatively complex interface
WebCEO Rating:
User satisfaction, usability, top features and other rating for WebCEO
Ease of Use
0%
Features
0%
Value for Money
0%
Support
0%
Semrush Logo

Semrush

93.25%

SJ SCORE

Free Version
Yes
Minimum Price
$119.95/Month
Maximum Price
$449.95/Month

Pros
  • 50+ SEO & marketing tools
  • User-friendly interface
  • All-in-one solution for all analysis
  • In-depth competitor research
  • Comprehensive keyword research tool
  • Over 43 trillion backlink database
  • Over 22 billion keywords database
Cons
  • Expensive for most newbie users
  • Allows one user per plan
  • Sometimes traffic data is not accurate
  • Only Google data is available
Semrush Rating:
User satisfaction, usability, top features and other rating for Semrush
Ease of Use
0%
Features
0%
Value for Money
0%
Support
0%

Mangools

91%

SJ SCORE

Free Version
No
Minimum Price
$29.90/Month
Maximum Price
$89.90/Month

Mangools is a popular SEO and marketing tool suite that offers a number of very handy tools such as KWFinder, SERPChecker, LinkMiner, and more. You can use the tools to do detailed research on your own or competitor sites. You can find profitable keywords, backlink opportunities, and more.

Pros
  • Offers 3 Free SEO tools
  • Offers option for free-trial
  • Useful Keyword Research tool
  • Accessible interface
  • Economic pricing
  • State-of-the-art UI/UX design
  • Expert technical support
Cons
  • Free trial ends in 10 days
  • Same tools with added specifications are available
  • Occasional SERPChecker timeouts
  • Mangools Rating:
    User satisfaction, usability, top features and other rating for Mangools
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%

    INK For All

    93%

    SJ SCORE

    Free Version
    Yes
    Minimum Price
    $44/Month
    Maximum Price
    $443/Month

    INK For All is a popular AI writing writer and SEO optimizer that you can use to generate unique and high-quality content for your project. It comes with over 130 ready content templates to help users create content for social media, blogs, and other projects. It is incorporated with an SEO content optimizer to make sure that your content is SEO friendly and ranks well in the search engine.

    Pros
    • Cost-effective plans
    • Detailed content planning
    • AI optimized content
    • Robust competitive analysis
    • Simple user interface
    • Plugin extensions
    Cons
    • Inconsistency
    • Incorrect content scoring
    • Misleading keyword suggestion
    INK For All Rating:
    User satisfaction, usability, top features and other rating for INK For All
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    Serpstat-Logo

    Serpstat

    91.5%

    SJ SCORE

    Free Version
    Yes
    Minimum Price
    $55/Month
    Maximum Price
    $399/Month

    Serpstat is a popular SEO and PPC analysis software that offers over 30 different tools. It comes with a comprehensive website audit, backlink analysis, keyword research, and competitor analysis tools. You can find the top pages of any website as well as the top keywords that you can target through your content.

    Pros
  • Over 30 tools under one roof
  • In-depth competitor analysis
  • Detailed website audit
  • SERP rank tracking
  • Competitor backlink analysis
  • Keyword research tool
  • User-friendly interface
  • Cons
  • Smaller database as compared to Semrush or Ahrefs
  • Free plan is very limited
  • Serpstat Rating:
    User satisfaction, usability, top features and other rating for Serpstat
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    GrowthBar Logo

    GrowthBar

    91.5%

    SJ SCORE

    Free Version
    No
    Minimum Price
    $29/Month
    Maximum Price
    $129/Month

    GrowthBar is a comprehensive AI content writing and SEO tool. It comes with a number of handy tools to help you create content and rank it better. It comes with a modern AI writer that can write all kinds of content, including long-form blog posts. It offers you a detailed keyword research tool, keyword rank tracker, competitor analysis tool, Chrome extension, team collaboration option, and more.

    Pros
  • Offers free trial
  • SEO-friendly AI content generation
  • User-friendly interface
  • Detailed competitor analysis
  • Keyword research tool
  • Keyword rank tracking
  • Team collaboration
  • Cons
  • No free plan
  • Basic backlink analysis (limited data)
  • More comprehensive alternative available
  • GrowthBar Rating:
    User satisfaction, usability, top features and other rating for GrowthBar
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    WriterZen-Logo

    WriterZen

    91.5%

    SJ SCORE

    Free Version
    No
    Minimum Price
    $27/Month
    Maximum Price
    $69/Month

    WriterZen is one of the most comprehensive AI writing solutions that you can use to generate an SEO-friendly outline for your business. It can help you to find top post ideas and the right keywords to target through your content. The software comes with a comprehensive keyword explorer to find you find and analyze keywords. When you write content using the AI writer, it analyzes the top-ranking articles and creates the outline accordingly.

    Pros
    • Comprehensive keyword explorer
    • Discover new topics for your site
    • Simple & clean user-interface
    • Improve topical authority
    • User insights to get content ideas
    • Built-in plagiarism checker
    Cons
    • AI content generator can be improved
    • No backlink-related data
    • Average plagiarism checker
    WriterZen Rating:
    User satisfaction, usability, top features and other rating for WriterZen
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    jasper-logo.png

    Jasper AI

    93.25%

    SJ SCORE

    Free Version
    No
    Minimum Price
    $29/Month
    Maximum Price
    Custom

    Jasper.ai is a popular AI content writing software that helps businesses create original, high-quality content. Jasper.ai's artificial intelligence technology analyzes data and information to understand the topic, then writes original content based on what it has learned. This allows businesses to generate new content quickly and easily, without having to hire a team.

    Pros
    • The outline generator is helpful in framing and structuring the content
    • Versatile and dynamic
    • Quick generation of high-quality copy
    • Analyzes data set to deliver clear insights 
    • Easy-to-use and learn
    • Helpful ready templates
    Cons
    • Fails to connect two related ideas 
    • Faces difficulty in writing long paragraphs
    • Sometimes, it repeats the content
    • Sometimes, the system doesn't understand newer topics
    Jasper AI Rating:
    User satisfaction, usability, top features and other rating for Jasper AI
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    Outranking-Logo.jpg

    Outranking

    91.5%

    SJ SCORE

    Free Version
    No
    Minimum Price
    $40/Month
    Maximum Price
    $157/Month

    Outranking is an AI content writing assistant that can help you to produce SEO-optimized content for your website or any other project. It will analyze SERP for any keyword that you wish to target and create the outline for your content with a proper header and it can also write the paragraphs that you need. It will also help you with an on-page SEO score to make your that your content is perfectly optimized.

    Pros
    • Excellent AI writing assistant 
    • Related keyword coverage analytics
    • Superb outline builder 
    • Step-by-step AI-driven optimization tool
    • Easy visibility of competitor SERPs
    Cons
    • Methods for writing section is limited
    • Requires learning curve 
    • User interface is not much intuitive
    Outranking Rating:
    User satisfaction, usability, top features and other rating for Outranking
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%
    SurferSEO-Logo

    Surfer SEO

    93.75%

    SJ SCORE

    Free Version
    Yes
    Minimum Price
    $49/Month
    Maximum Price
    $199/Month

    Surfer SEO is one of the leading on-page SEO software that you can use to improve the content strategy and ranking of your pages. It can help you to quickly analyze your content against the top-ranking pages for a keyword and give you the perfect information to improve the content so that the ranking improves. It comes with a number of handy tools to help you analyze and create your content.

    Pros
    • Helpful for the SEO beginners 
    • Real-time score against SERP
    • Jasper integration
    • Supports keyword research and backlink research
    • Pro content editor
    Cons
    • Price is on the higher side
    • No free version or free trial
    Surfer SEO Rating:
    User satisfaction, usability, top features and other rating for Surfer SEO
    Ease of Use
    0%
    Features
    0%
    Value for Money
    0%
    Support
    0%

    SEO SoftwarePrice Comparison

    A quick comparison of pricing offered by the products listed in this article. 

    Product NameFree PlanMin PriceMax PriceSJ SCORE
    MailerLiteYes$9/Month$19/Month91.5
    WeeblyYes$10/Month$38/Month91
    WixYes$4.50/Month$35/Month93
    Site123Yes$12.80/Month$34.80/Month91.5
    ShopifyNo$29/Month$299/Month92
    KWFinderNo$29.90/Month$89.90/Month93
    WebCEONo$33/Month$251/Month91.5
    SemrushYes$119.95/Month$449.95/Month93.25
    MangoolsNo$29.90/Month$89.90/Month91
    INK For AllYes$44/Month$443/Month93

    SEO Software FAQs

    Q1. What is SEO? SEO or search engine optimization is a process of optimizing your content for better search engine ranking.
    Q2. What Are The Top SEO Software? There are so many SEO software that target different aspect of SEO, be it content, backlink or keyword research. There are also software that offers multiple tools within one umbrella. Software such as Semrush or Ahrefs are considered as top options.
    Q3. Are SEO Software Free to Use? While most of the SEO software are premium and comes with monthly or yearly subscription, there are software that offers free version with limited offers.
    Q4. Why Do I Need an SEO Software? The SEO software gives you the option to do different analysis of your own or your competitors site. You can find new profitable keywords, backlink opportunities using the SEO software.

    What is SEO Software?

    The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO).

    Instead of direct traffic or paid traffic, SEO focuses on organic (sometimes known as “natural” or “organic”) outcomes. Unpaid traffic can come from a variety of queries, including picture, video, news, academic, and vertical search engines that cater to key industries.

    When used as an Internet marketing strategy, SEO takes into account a list of criteria, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords that people enter into search engines, and which search engines are favored by their intended audience. 

    Because websites that rank higher on search engine results pages will draw more visitors from search engines, SEO is carried out on websites (SERP). Then, it may be possible to turn some of these visitors into clients.

    Benefits of using SEO Software:

    • SEO improves a website’s credibility, trust, and user engagement rates.
    • SEO offers impressive return on investment and 
    • It can help you rank better and reach more people.
    • Find the ideal keywords to use in your search marketing campaigns.
    • It allows you to investigate the SEO tactics of your competitors.
    • SEO is entirely quantifiable and is also simple to include into any paid digital strategies.

    Pros of SEO Software

    • Attract potential clients
    • Increase your brand visibility
    • Increases the revenue of small businesses
    • Drive more traffic to your website
    • It lasts over time
    • Guarantees you offer valuable content to your clients

    Cons of SEO Software

    • Can be expensive
    • No guaranteed results
    • Requires constant engagements
    • Requires time and patience
    • High-competition keywords are difficult to rank for.
    • Generates penalties, if done in a wrong manner

    Why should you use SEO Software?

    The way people get information today was changed by search engines, and they continue to work hard to highlight the best content when a user performs a search.

    Keeping up with the finest SEO strategies is a struggle because industry standards are always changing. For companies trying to optimize their websites, SEO software offers a wide range of advantages.

    • Drawing Analysis– Time and energy are saved in large quantities with the use of efficient tools. Data comparison and analysis can be done during this time. Research tools are your helpful companions who provide you with information sources and save you time.
    • New Ideas– Try to use new tools whenever they are available and never give up trying. Along with being interesting, it also offers fresher, better concepts. A new tool typically provides a fresh perspective on the analysis.
    • Automating– The first SEO tool fact is how quickly it can speed up the SEO process. Keep in mind that SEO tools are there to help you in your quest to build an efficient, error-free, and reliable Internet marketing plan.
    • Organized Information– Data collection is made simple and structured with the use of SEO tools. Instead of clicking here and there to gather data, you obtain it from a single source. When data is gathered carelessly, it’s possible to overlook important information or even stir up urgent information. Improper data can also result from errors in the manual collection and reconciliation of information.

    Who uses SEO Software?

    Online firms face strong competition, and SEO remains important to surviving.Numerous large aggregator platforms, including Target, Amazon, Flipkart, Myntra, etc., are used by hundreds of businesses to run their online stores and retail companies.

    Each of them sells a product that is also offered by their competitors. And in this case, SEO-savvy businesses outperform under-utilizing ones.

    • Local Companies– Small company owners that want to see an increase in leads and conversions and stay competitive in this ever evolving market need to invest in local SEO. People in need of these services will search locally for the nearest businesses or service providers to get immediate help.
    • Content Creators– From bloggers to YouTube celebrities to Instagram influencers, can be considered a “content creator.” All of these groups of people want to make sure that their content is working as well as it can on a specific platform, and SEO tools can help with features like hashtag tracking and brand mentions.
    • E-Commerce Companies– SEO is a tool that many businesses use to sell things online, whether they are big corporations like Amazon or little start-ups selling T-shirts. For long-term daily sales growth and customer traffic to their websites, SEO is essential.
    • Digital Marketing Companies–  Numerous digital platforms, including blogs, websites, emails, social media (Facebook, Twitter, Pinterest), news articles, and Wikipedia, are used to implement digital marketing. You must do this by making your service or product simple to find on search engines like Google or Bing. Digital marketing agencies must advertise their services to numerous firms that require SEO by positioning themselves prominently on search engines like Google or Bing.

    SEO Software Features

    Here are the list of features of SEO Software given below:

    • Content Marketing and Analysis– Due to Google’s continuous algorithm changes and use of artificial intelligence to improve content quality, SEO and content marketing have come into better balance. As a result, successful SEO depends on having relevant, current content.
    • International Search Tracker– As more U.S.-based businesses conduct business online and offline in other nations and languages as a result of the global economy, having worldwide search coverage has become important.
    • Competitors Comparison– enables side-by-side comparisons of your performance against that of your competitors for important criteria like backlinks, SERP outcomes, domain strength, etc.
    • Keyword Research– A key component of efficient SEO is keyword research, which involves understanding the search phrases people use to reach your website, how your pages rank for different queries, and how to employ those terms in your material.
    • SERP Rank Tracking– This feature monitors the organic position for the keywords you’ve chosen to target for a certain URL and offers history summaries for various search engines.
    • Brand Alerts – Provides reports of any mentions of or links to your brand or domain from other websites.
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